DyeCoo Textile Systems BV, a spin-off of the FeyeCon Group, has entered into a strategic partnership with Nike, Inc. to scale waterless dyeing technology.
BEAVERTON, Ore. (February 7, 2012) – NIKE, Inc. (NYSE:NKE) announced today it has entered into a strategic partnership with DyeCoo Textile Systems B.V. By using recycled carbon dioxide, DyeCoo’s technology eliminates the use of water in the textile dyeing process. The name “DyeCoo” was inspired by the process of “dyeing” with “CO₂.” The partnership is illustrative of NIKE, Inc.’s long-term commitment to designing and developing the most superior athletic performance products for athletes and its overall sustainable business and innovation strategy.
“Waterless dyeing is a significant step in our journey to serve both the athlete and the planet, and this partnership reinforces Nike’s long-term strategy and deep commitment to innovation and sustainability,”says Eric Sprunk, Nike’s Vice President of Merchandising and Product. “We believe this technology has the potential to revolutionize textile manufacturing, and we want to collaborate with progressive dye houses, textile manufacturers and consumer apparel brands to scale this technology and push it throughout the industry.”
The first Nike products manufacured with DyeCoo’s technology was the the Kenyian marathon world champion Uniform of Abel Kirui at the 2012 summer Olympics.
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